Genaro Hernández Reyes

Genaro Hernández Reyes

Senior Pre-Sales Engineer & Solutions Architect

10+ years in professional displays, digital signage, and cloud solutions for Latin America

user@genarohr.com
+52 55 1340 4589
Mexico City, Mexico

Professional Summary

Senior Pre-Sales Engineer & Solutions Architect with 10+ years of experience in professional displays, digital signage, and cloud-based solutions for the Latin American market. Combines a Master's in Materials Science with deep technical expertise in LED screens systems, IPTV, and AWS/Azure cloud deployment.

Proven track record in driving sales, training partners, and developing customized solutions for Samsung Electronics and Scala. Fluent in Spanish and English with basic knowledge of Italian and Portuguese.

Professional Experience

Regional Pre-Sales Engineer

Samsung Electronics Company - Latin America Display Office (LADO)

2016 – Present

  • Technical lead for LATAM professional displays across Smart Signage, Hospitality TV, LED Displays, and Tizen development
  • Deployed cloud-hosted MagicInfo Server clusters on AWS/Azure, reducing deployment time by ~40%
  • Designed IPTV/VOD and CATV RF network architectures for large hospitality venues
  • Led mechanical/electrical design for consumer, DOOH, and Cinema LED screens including Samsung Onyx
  • Built LATAM Tizen application ecosystem and integrated payment systems for kiosk solutions
  • Supported sales team to exceed regional quotas by 20%+ annually

Pre-Sales Engineer & Product Specialist

Scala Inc. - LATAM Region

2015 – 2016

  • Delivered monthly technical webinars increasing partner engagement by 35%
  • Assisted sales in exceeding quotas through technical demos and custom project design
  • Led R&D initiatives and provided tier-3 technical support for enterprise digital signage

R&D Programmer

Multimedia Corporativa

2014

  • Developed digital signage solutions, mobile apps, and AI algorithms for audience analytics
  • Led R&D project for Haier Mexico's Smart TV development
  • Deployed and managed Tomcat clusters on AWS

Technical Skills

Cloud & Virtualization

AWS Azure OpenVZ KVM FreeBSD

Programming

C/C++ (OpenCV, OpenGL) Python (NumPy, Pandas) C#/.NET JavaScript (Tizen) VBScript

Operating Systems

Windows Server Debian/RHEL Alpine Linux OpenWRT

Design & Engineering

CAD/CAM/CAE Solid Edge/Works Unigraphics NX6 CNC Machining Network Design

Solutions Design

IPTV/OTT Solutions Digital Signage LED Display Systems Hospitality TV

Languages

Spanish (Native) English (Fluent) Italian (Basic) Portuguese (Basic)

Education

M.S. in Materials Science and Engineering

National Autonomous University of Mexico (UNAM) - Materials Research Institute

2012 – 2014

Specialization: Ceramic & Electronic Materials | Thesis: Design of electronic devices based on Pb-BSCCO superconductive materials

B.S. in Mechatronics Engineering

National Autonomous University of Mexico (UNAM) - Faculty of Engineering

2004 – 2011